Matt Heard

Software developer and philosopher in Berlin
3 May 2015

The ‘Wow Factor’

The second trailer to Jurassic World shows Beth (Bryce Dallas Howard) telling Owen (Chris Pratt) that the scientists have genetically modified a dinosaur to keep the park audiences interested. Owen scoffs that dinosaurs are already interesting.

“Corporate felt genetic modification would up the ‘wow factor’.”
“They’re dinosaurs. ‘Wow’ enough.”

I reacted similarly and rolled my eyes when they mentioned genetic modification in the first trailer, but now think that maybe the filmmakers are commenting on the nature of the Jurassic Park film franchise. The filmmakers clearly thought that the new film also needed something extra to keep their audiences interested.

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